Doutora (PhD) em Gestão pela Neoma Business School (França, 2014). Visiting PhD Student na New York University (EUA, 2012) e na University of British Columbia (Canadá, 2013). Mestre em Pesquisa de Marketing pela Université Pierre-Mendès France (França, 2011) e Licenciada em Gestão pela Universidade Federal do Rio Grande do Sul (Brasil, 2010).
Possui experiência profissional e de consultoria em grandes empresas como Midea Carrier e Decathlon. As suas pesquisas já foram publicadas em diversos periódicos internacionais como European Journal of Marketing, International Journal of Retail & Distribution Management, Journal of Retailing and Consumer Services, International Journal of Consumer Studies, Business Ethics Quarterly e Journal of Cleaner Production e em conferências acadêmicas internacionais como o Association for Consumer Research (ACR), a Academy of Marketing Science (AMS) e o European Marketing Academy (EMAC). Suas áreas de investigação são: Consumer Well-being, Social and Sustainable Consumption, Experiential and Sensory Marketing, Consumer Behavior.
Customer Engagement in Social Media (CESM): A Framework and Meta-Analysis. Journal of the Academy of Marketing Science, Forthcoming.
Rethinking Emotions and Destination Experience: An Extended Model of Goal-Directed Behavior. Journal of Hospitality and Tourism Research, Forthcoming.
The Power of Sophistication: How Service Design Cues Help in Service Failures. Journal of Consumer Behaviour, 19(3), pp. 277-290 (2020).
Traditionscapes in Emerging Markets: How Local Tradition Appropriation Fosters Cultural Identity. International Journal of Emerging Markets, 15(6), pp. 1105-1126 (2020).
Reducing Ingroup Bias in Ethical Consumption: The Role of Construal Levels and Social Goodwill. Business Ethics Quarterly, 30(1), pp. 31-63 (2020).
Can luxury brands be ethical? Reducing the sophistication liability of luxury brands. Journal of Cleaner Production, 233, pp. 1366-1376 (2019).
Recycling Cooperation and Buying Status: Effects of Pure and Competitive Altruism on Sustainable Behaviors. European Journal of Marketing, 53(5), pp. 944-971 (2019).
Green Consumers and their Identities: How Identities Change the Motivation for Green Consumption. International Journal of Consumer Studies, 40, pp. 742-753 (2016).
It was not that long! : The effects of the in-store TV screen content and consumers' emotions on consumer waiting perception. Journal of Retailing and Consumer Services, 22, pp. 96-106 (2015).
“Man, I shop like a woman!” The effects of gender and emotions on consumer shopping behavior outcomes. International Journal of Retail & Distribution Management, 42, pp. 780-804 (2014).