Get ready for opportunities in different types of tourism areas with the Bachelor’s Degree in Tourism in Lisbon
| Campus-based | Quinta do Bom Nome | 3 years, 180 ECTS | Start: September 2026 | Faculty of Social Sciences and Technology |
The Bachelor’s Degree in Tourism at Universidade Europeia is the first and only undergraduate programme in Portugal taught entirely in English.
It combines academic excellence with a strong connection to the business world, preparing you to become a highly qualified professional ready to meet the challenges of the international tourism and hospitality industries.
This innovative and multidisciplinary programme merges management, marketing, languages and digital technologies applied to tourism, offering a comprehensive vision of one of the world’s fastest-growing sectors.
Throughout the degree you will:
- Gain a global perspective: understand how the tourism and hospitality industries operate worldwide.
- Learn by doing: experience an experiential and immersive learning model where knowledge is acquired through practice, projects and real-world challenges.
- Develop multilingual and intercultural skills: study in English while learning Portuguese, Spanish or French across six semesters.
- Engage with leading companies: take part in internships, visits, and joint projects with key organisations in the tourism industry.
- Access international mobility opportunities: study abroad through Erasmus+ or through exclusive partnerships with renowned universities.
60 years of experience in shaping the careers of professionals in the tourism and hospitality industry.
Partnerships
Benefit from direct collaboration with more than 170 national and international partners, including major companies and institutions in the tourism and hospitality sector.
Industry partners include:
- Vila Galé
- Pestana Hotel Group
- Tivoli Hotels
- Viagens Abreu
- Uniplaces
- Fórum Turismo 2.1
- Zomato
- José Maria da Fonseca
- Museu de Portugal
- CCB (Centro Cultural de Belém)
These partnerships offer access to seminars, applied projects, internships and innovation challenges that connect you with the real world of tourism.
Curriculum
Study plan
1ˢᵗ SEMESTER
| Courses | Hrs/Semester | ECTS |
|---|---|---|
| Fundamentals of Tourism | 48 | 6 |
| Tangible and Intangible Heritage | 48 | 6 |
| Research Methodology | 42 | 6 |
| Tourism Technologies I | 42 | 3 |
| Foreign Language I (Portuguese, Spanish, or French) | 42 | 3 |
| Tourism Lab I* | 42 | 6 |
| *Option 1: Kitchen Lab - Culinary Techniques | ||
| *Option 2: Soft Skills - Personal Marketing | ||
| *Option 3: Project - Products, Services, and Experiences | ||
2ⁿᵈ SEMESTER
| Courses | Hrs/Semester | ECTS |
|---|---|---|
| Tourism Economics | 42 | 6 |
| Tourism Law | 42 | 6 |
| Tourism and Transport | 42 | 6 |
| Tourism Technologies II | 42 | 3 |
| Foreign Language II (Portuguese, Spanish, or French) | 42 | 3 |
| Tourism Lab II* | 42 | 6 |
| *Option 1: Kitchen Lab - Nutrition and Well-being | ||
| *Option 2: Soft Skills - Career Management | ||
| *Option 3: Project - Products, Services, and Experiences | ||
3ʳᵈ SEMESTER
| Courses | Hrs/Semester | ECTS |
|---|---|---|
| Geography and Tourism Markets | 48 | 6 |
| Tourism Itineraries and Experiences | 42 | 6 |
| Tourism Planning and Development | 42 | 6 |
| Tourism Technologies III | 42 | 3 |
| Foreign Language III (Portuguese, Spanish, or French) | 42 | 3 |
| Tourism Lab III* | 42 | 6 |
| *Option 1: Kitchen Lab - Sustainable Gastronomy | ||
| *Option 2: Soft Skills - Communication and Leadership | ||
| *Option 3: Project - Products, Services, and Experiences | ||
4ᵗʰ SEMESTER
| Courses | Hrs/Semester | ECTS |
|---|---|---|
| Travel Agencies and Tour Operators | 42 | 6 |
| People and Team Management | 42 | 6 |
| Statistics | 56 | 6 |
| Tourism Technologies IV | 42 | 3 |
| Foreign Language IV (Portuguese, Spanish, or French) | 42 | 3 |
| Tourism Lab IV* | 42 | 6 |
| *Option 1: Kitchen Lab - Mixology and Cocktails | ||
| *Option 2: Soft Skills - Organizational Communication | ||
| *Option 3: Project - Products, Services, and Experiences | ||
5ᵗʰ SEMESTER
| Courses | Semester | ECTS |
|---|---|---|
| Tourism and Digital Marketing | 42 | 6 |
| Digital Entrepreneurship | 42 | 6 |
| Events and Tourism Entertainment | 48 | 6 |
| Accounting and Finance | 48 | 6 |
| Tourism Lab V* | 42 | 6 |
| *Option 1: Kitchen Lab - Wine Tourism | ||
| *Option 2: TechLab | ||
| *Option 3: Project - Products, Services, and Experiences | ||
6ᵗʰ SEMESTER
| Courses | Hrs/Semester | ECTS |
|---|---|---|
| Interprofessional Project | 42 | 6 |
| Elective 1: Health and Wellness Tourism; Creative Writing and Storytelling; Management Systems in Tourism; Tourism and Sustainability; Tourist Behavior and Intercultural Relations; Gastronomic Tourism (Indicative list, subject to updates). | 28 | 3 |
| Elective 2: Health and Wellness Tourism; Creative Writing and Storytelling; Management Systems in Tourism; Tourism and Sustainability; Tourist Behavior and Intercultural Relations; Gastronomic Tourism (Indicative list, subject to updates). | 28 | 3 |
| Elective 3: Health and Wellness Tourism; Creative Writing and Storytelling; Management Systems in Tourism; Tourism and Sustainability; Tourist Behavior and Intercultural Relations; Gastronomic Tourism (Indicative list, subject to updates). | 28 | 3 |
| Elective 4: Health and Wellness Tourism; Creative Writing and Storytelling; Management Systems in Tourism; Tourism and Sustainability; Tourist Behavior and Intercultural Relations; Gastronomic Tourism (Indicative list, subject to updates). | 28 | 3 |
| Final Project or Internship in Tourism | 15 OT / 240 I | 12 |
Admission Exams
Select one exam:
- 18 Portuguese
- 09 Geography
Or select two exams from the list below:
- 09 Geography
- 11 History
- 17 Applied Mathematics to Social Sciences
- 18 Portuguese
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Programme Director
Marcya Gonzáles-Santiago
Marcya Gonzáles-Santiago holds a PhD in Management with a specialization in Marketing from ISCTE–Instituto Universitário de Lisboa (Portugal), where she was awarded a doctoral scholarship from the Portuguese Foundation for Science and Technology (FCT). She is an Assistant Professor (Professor Auxiliar) at Universidade Europeia, teaching undergraduate courses in Tourism and Hotel Management, and contributes to academic coordination and curriculum development.
She actively collaborates with ISCTE through guest lectures, particularly in the area of cruise tourism, supervises master’s students in Management and Hospitality & Tourism Management, and delivers invited lectures to PhD students in research and scientific publication courses.
Testimonials from students in Tourism
The Bachelor's degree in Tourism from Universidade Europeia is an asset for anyone wanting to work in an industry as important as tourism. During my academic path, I have acquired knowledge which, nowadays, I can put into practice, being valued. Regarding the academic staff, they also work actively in the labour market, which means they can share their opinions and advice.
Andreia Oliveira
Student
Testimonials from Tourism Students
Who Is It For
This programme is designed for students who:
- Aspire to a global career in tourism and hospitality.
- Value cultural diversity, communication and innovation.
- Seek a hands-on learning experience connected to the real world.
- Wish to combine academic excellence with professional experience.
Admissions
Candidates interested in joining the Universidade Europeia can apply throughout the year.
The application process is limited by existing vacancies and the suitability of the candidate's profile to the study cycle of interest.
To start the Admission Process, the candidate must follow these 3 steps.
1
Information Request
Schedule a clarification conversation with an Admissions Advisor
3
Apply
Proceed with the formalization of the application, in person or online
Certification and Accreditation
Approved by A3ES on 31/07/2024
Self-Assessment Report of the Bachelor's Degree in Tourism
Study Cycle registered with DGES
FAQS
What is tourism and why is it such an important global industry?
Tourism is the activity of people travelling to and staying in places outside their usual environment for leisure, business or other purposes. The tourism industry is one of the world’s largest and fastest-growing sectors, generating millions of jobs globally and contributing significantly to economic development, cultural exchange and innovation. Studying a Bachelor’s Degree in Tourism in Lisbon allows you to understand tourism from a global, strategic and business-focused perspective.
What are the types of tourism?
The field of tourism encompasses a wide range of areas, including cultural tourism, urban tourism, rural tourism, adventure tourism, business tourism, sports tourism, religious tourism and domestic tourism. Understanding these different areas is essential to analysing how contemporary tourism markets operate and evolve globally.
What are the subjects of the Bachelor’s Degree in Tourism at Universidade Europeia?
The Bachelor’s Degree in Tourism at Universidade Europeia includes core subjects such as Fundamentals of Tourism, Tourism Economics, Tourism Law, Tangible and Intangible Heritage, Tourism Planning and Development, Tourism and Digital Marketing, Events and Tourism Entertainment, Accounting and Finance, and Digital Entrepreneurship. The programme also features Tourism Technologies, foreign language studies, practical Tourism Labs, specialised electives, and a Final Project or Internship in Tourism.
Is the Bachelor’s Degree in Tourism at Universidade Europeia taught in English?
Yes. This is the first and only Bachelor’s Degree in Tourism in Portugal taught entirely in English, making it ideal for international students. Additionally, students learn Portuguese, Spanish or French, enhancing their multilingual and intercultural skills across six semesters.
Why should I apply for this Bachelor’s Degree in Tourism in Lisbon?
You should apply if you are looking for a truly global, practical and industry-connected tourism degree. With strong links to over 170 tourism and hospitality partners, international mobility opportunities, experiential learning and a vibrant location in Lisbon, this programme prepares you for a successful international career. Apply now or contact the admissions team to request more information and start your journey in tourism.