This Master's Degree aims to provide students with the tools and resources needed for a solid international career in the tourism and hospitality sectors. It is based on three pillars: International Tourism Policies and Regulations; Destination Planning and Development; and Destination Management and Governance.
In a faculty of excellence, a carefully selected team of professors will engage students in their areas of expertise. Professionals of the sector will also be invited to present practical cases, share their experience and the best market practices.
In a global society, we intend to provide our students with knowledge in different areas, such as: Geography, Economy, Finance, Marketing, Planning, and Strategy. We aim to create global professionals, able to ‘think globally and act locally'.
4 semesters
Master's
Tourism & Hospitality
Quinta do Bom Nome
Applicants will be ranked according to the following criteria:
Throughout the Master's program, students will be in permanent contact with the business world, either through the development of projects addressing real challenges presented by the companies, or through the participation in seminars and lectures promoted by reference specialists in the labour market.
Programs | hours/Week | ECTS |
---|---|---|
International Trends in Tourism and Hospitality
To identify and critically analyze the economic, social and political trends in a global world and its impacts on tourism development, discussing regional plans and policy guidelines of the WTO. |
3 | 7 |
International Tourism Economics
To discuss economic theories and to integrate them with clear and concise examples and recent developments in tourism management. |
3 | 3,5 |
Business Intelligence in a Global Context
To define key-concepts related to Business Intelligence in Tourism. To understand the current challenges of big data and multiple national and international data sources. |
3 | 3,5 |
International Contracts and Alternative Dispute Resolution
Given the increasing importance of international contracts as fundamental elements of the international trade, this curricular unit aims to provide students with core tools, essential to understanding these instruments, with special attention to those belonging to the area of tourism. |
3 | 3,5 |
Issues in International Management
To provide students (future managers and decision makers) with the opportunity to become acquainted with and examine contemporary issues in international tourism management. |
3 | 3,5 |
Planning and Development in Tourism Destinations
To understand the concepts of tourism development, planning, and related notions; to examine supply and demand in tourism; to evaluate the role and scale of policy and governance in tourism planning and development; and finally, to differentiate between the various models of regional, destination and site planning. |
3 | 7 |
Seminar in International Hospitality & Tourism Management
This seminar is designed to enable graduate students and company executives to analyze the global environment by using analytical tools and factual knowledge so as to interpret and master critical issues that companies are facing in a global context. |
2 | 2 |
Programs | hours/Week | ECTS |
---|---|---|
Best Practices in International Hospitality & Tourism Management
To recognize and differentiate the various concepts related to stakeholder theory; to know the various tools and resources for successful international hospitality and tourism management; to acquire knowledge of specific examples of best practices in international hospitality and tourism management. |
3 | 7 |
Hospitality Marketing in Global Context
To provide students with technical and theoretical knowledge and fundamental tools related to the development of international marketing strategies; to debate the various markets associated with it by examining and identifying key strategies. |
3 | 3,5 |
Financial Management in Hospitality
To make a financial and economic diagnosis of an organization; to identify and analyze the factors influencing the cash conversion cycle of the entity; to assess the importance of working capital as an instrument for financing operations. |
3 | 3,5 |
Hospitality Operations in Global Context
To identify and distinguish hotel operations according to their nature, scope, typology and size; to diagnose the main challenges / opportunities of hotel operations and to apply the most appropriate strategic models for the company's overall objectives; to plan and evaluate the effect of programmed actions on the overall dynamics of the company. |
3 | 3,5 |
People Management in Tourism and Hospitality
To understand human resources in the international tourism and hospitality sectors and the different characteristics of the labor tourism market, as well as international mobility trends in the area. |
3 | 3,5 |
Strategy and Globalization
To understand how a wide range of strategic management theories, constructs, methodologies, and tools can be used in different corporate environments and how internationalization and globalization can influence existing corporate strategies. |
3 | 7 |
Seminar in International Hospitality & Tourism Management
The Seminar in International and Hospitality & Tourism Management aims to be a discussion forum on the challenges facing tourism stakeholders, supporting students in identifying research problems. |
2 | 2 |
Programs | hours/Week | ECTS |
---|---|---|
Final assignment
Elaboration of a proposal for a master’s thesis addressing a specific topic in the area of tourism and hospitality. Familiarization with research tools in the areas of tourism and hospitality and development of critical understanding of scientific and bibliographic sources. |
18,5 | |
Data Analysis in Hospitality and Tourism
To endow the students with knowledge and understanding of statistical methods used in hospitality and tourism. In addition to the more elementary statistical concepts and methods, including descriptive statistics, sampling theory, and inference statistics, the students will learn more sophisticated and appropriate data analysis techniques. |
3 | 4,5 |
Research Methods
The choice of methods for a research project is a big challenge. To know all the steps of a research project, and to analyze the strengths and weakness of each is the big aim of this class. Discussion and innovation are expected from the students. |
3 | 3,5 |
Programs | hours/Week | ECTS |
---|---|---|
Dissertation
Students should now be able to conceive, design, adapt and conduct a significant research, complying with the standards of academic integrity and quality and contributing to the expansion of knowledge in the areas of Tourism and Hospitality. |
30 |
Daytime (Full-Time)
Aprovado pela A3ES em 05-09-2018
Registo nº R/A-Cr 111/2018 de 16-10-2018
Despacho nº 10951/2018, DR nº 226/2018, Série II de 23-11-2018
(available only in Portuguese)