12793
Traditionally, sports management degrees are based on the scientific area of sports, neglecting the business side of it.
Our offer arises from a synergy between several areas, bringing together the professional side of sports with the scientific know-how applied to management, marketing, finance and leadership.
We apply competency-based teaching while simultaneously developing knowledge, skills and attitudes.
We encourage the development of soft skills, not only hard skills, because we believe that professional success depends on knowledge and interpersonal relationships.
Our mission is to train global professionals with an international semester, foreign professionals in the classroom and classes taught in English.
We place the student at the centre of the teaching-learning process as an active agent in the construction of their knowledge.
We want students to be able to come up with creative solutions to traditional company problems.
| Campus-based | Classes in Portuguese | Oriente Green Campus | 3 years, 180 ECTS | Start: September 2025 | Faculty of Social Sciences and Technology |
In partnership with the Escuela Universitaria Real Madrid, students will take their 5th semester abroad, in Madrid. This semester will be taught in English.
1st SEMESTER
| Subject | Hour/Week | ECTS |
|---|---|---|
| Historical, Social and Psychological Context of Sport | 4 | 6 |
| Sports Economics | 4 | 6 |
| Organisation and Sports Management | 4 | 6 |
| Fundamentals and Practice of Individual Sport | 4 | 6 |
| Methodology of Social Sciences | 2 | 3 |
| Computer Systems I | 2 | 3 |
2nd SEMESTER
| Subject | Hour/Week | ECTS |
|---|---|---|
| Statistics | 4 | 6 |
| Accounting | 4 | 6 |
| Planning and Management of Sports Facilities | 4 | 6 |
| Fundamentals and Practice of Group Sport | 4 | 6 |
| Creativity and Critical Thinking | 2 | 3 |
| Computer Systems II | 2 | 3 |
3rd SEMESTER
| Subject | Hour/Week | ECTS |
|---|---|---|
| Public Policies of Sport | 4 | 6 |
| Analytical Accounting | 4 | 6 |
| Operations and Logistics in Sport | 4 | 6 |
| Sports Marketing | 4 | 6 |
| Communication Skills | 2 | 3 |
| Events | 2 | 3 |
4th SEMESTER
| Subject | Hour/Week | ECTS |
|---|---|---|
| Sports Law | 4 | 6 |
| Financial Management | 4 | 6 |
| Communication Policies and Relationship with the Media | 4 | 6 |
| Relationship Marketing and CRM | 4 | 6 |
| Designing and Managing Service Processes | 2 | 3 |
| Project Management | 2 | 3 |
5th SEMESTER
| Subject | Hour/Week | ECTS |
|---|---|---|
| International Sports Intitutions and Policies | 4 | 6 |
| Human Resources Management and Leadership in Sports | 4 | 6 |
| Management and Sales Techniques | 4 | 6 |
| Digital Marketing | 4 | 6 |
| Professional Ethics and Deontology | 2 | 3 |
| Sports Protocol | 2 | 3 |
6th SEMESTER
| Subject | Hour/Week | ECTS |
|---|---|---|
| Quality and Sustainability in Sport | 4 | 6 |
| Entrepreneurship and Business Plan | 4 | 6 |
| Optional I | 28 | 6 |
| Optional II | 28 | 6 |
| Training | 2 | 3 |
| Sponsorship Management | 2 | 3 |
Select two exams:
Gestão de eventos desportivos
Desporto municipal
Campos de golf
Health & fitness
Ecoturismo
Direcção de empresas desportivas e clubes desportivos
Enrol in this Bachelor's degree was the best choice I ever made! The classroom environment and dynamics are spectacular, the experiences are very close to those from a work context and the competence and attention of professors prepare us in the best way for the business world of Sports
Miguel Cardoso
Student
Candidates interested in joining the Universidade Europeia can apply throughout the year.
The application process is limited by existing vacancies and the suitability of the candidate's profile to the study cycle of interest.
To start the Admission Process, the candidate must follow these 3 steps.
1
Schedule a clarification conversation with an Admissions Advisor
3
Proceed with the formalization of the application, in person or online
Aprovado pela A3ES em 28-05-2013
Registo nº R/A-Cr 74/2013 de 30-05-2013.
Despacho nº 7526/2013, de 11/06/2013, II Série nº111, D.R (available only in Portuguese)