Master’s Degree in Tourism Management
| Campus-based | Classes in English | Quinta do Bom Nome | 2 years, 120 ECTS | Start: September 2026 | Faculty of Social Sciences and Technology |
The Master’s Degree in Tourism Management at Universidade Europeia provides a practical, strategic and future-oriented education, designed to prepare professionals to manage and lead within the global tourism and hospitality sector.
Focused on the challenges of a fast-evolving industry, the programme combines management, innovation and sustainability, enabling students to understand how tourism organisations operate, adapt and compete in complex international contexts.
Learning is strongly applied, through real case studies, projects and collaboration with industry, while allowing students to personalise their academic pathway in line with their professional goals.
This master’s degree aims to:
- Develop advanced knowledge of tourism management, covering strategic, marketing, destination and product development perspectives.
- Strengthen practical and managerial skills, aligned with real organisational challenges in tourism and hospitality.
- Enhance analytical and research capabilities, supporting evidence-based decision-making.
- Integrate innovation and sustainability, responding to emerging trends in the sector.
- Offer academic flexibility, through optional units, internships or applied projects tailored to individual ambitions.
60 years of experience in shaping the careers of professionals in the tourism and hospitality industry.
Partnerships and industry connections
The Master’s Degree in Tourism Management benefits from close collaboration with leading organisations in tourism and hospitality, ensuring a learning experience aligned with real market dynamics.
Students engage with renowned national and international partners through applied projects, case studies, seminars and industry-driven challenges, strengthening their professional insight and employability.
Curriculum
Study plan structure
1º year | 1º semester
| Course Units | Total Contact Hours | ECTS |
|---|---|---|
| Strategic Management | 28 | 7 |
| Hotel and Tourism Brand Management | 21 | 3,5 |
| Innovation and Development of Hotel and Tourism Products | 21 | 3,5 |
| Consumption Patterns and Trends in Tourism and Hospitality | 21 | 3,5 |
| Tourism Planning and Development | 21 | 3,5 |
1º year | 2º semester
| Course Units | Total Contact Hours | ECTS |
|---|---|---|
| Financial Analysis and Reporting | 28 | 7 |
| Seminar in Tourism and Hospitality Management | 28 | 2 |
| Case Studies in Tourism and Hospitality | 42 | 3 |
| *Optional Courses | 126 | 27 |
| Research Methodology | 42 | 7 |
2º year | 3º semester
| Course Units | Total Contact Hours | ECTS |
|---|---|---|
| Data Analysis | 42 | 7 |
| Dissertation / Project Work / Internship Report in Tourism Management | 28 | 22 |
2º year | 4º semester
| Course Units | Total Contact Hours | ECTS |
|---|---|---|
| Research Seminar in Tourism and Hospitality Management | 28 | 2 |
| Dissertation / Project Work / Internship Report in Tourism Management | 28 | 22 |
Optional Courses (choose 3)
- Tourism Animation and Leisure Management
- Supply Chain Management
- Food and Beverage Management
- Simulation in Tourism and Hospitality
Faculty
Program Director
Sofia Almeida
PhD in Tourism (University of Lisbon), Associate Professor and Director of the Tourism & Hospitality area at Universidade Europeia. Researcher at CETRAD and author of international publications in tourism and hospitality management.
Who is this programme for?
This programme is designed for:
- Graduates in tourism, hospitality, business administration, marketing or related fields seeking advanced specialisation.
- Professionals already working in the tourism sector who wish to strengthen management and leadership skills.
- Entrepreneurs and business owners planning to develop or expand tourism ventures.
- Professionals from other areas seeking a career transition into tourism management.
Admissions
Candidates interested in joining the Universidade Europeia can apply throughout the year.
The application process is limited by existing vacancies and the suitability of the candidate's profile to the study cycle of interest.
To start the Admission Process, the candidate must follow these 3 steps.
1
Information Request
Schedule a clarification conversation with an Admissions Advisor
3
Apply
Proceed with the formalization of the application, in person or online
Certification and Accreditation
Approved by A3ES on 14/10/2020.
Registration No. R/A-Cr 83/2014/AL05 of 28 April 2023.
Ministerial Order (Despacho) No. 5997/2023, of 26 May 2023; Series II, No. 102 of the Official Gazette (Diário da República).
Frequently asked questions
What is Tourism Management all about?
Tourism Management focuses on how tourism and hospitality organisations are planned, managed and developed in a global context. It combines strategy, marketing, innovation and sustainability to prepare professionals to lead in an international and fast-evolving industry.
What do you study in the Master’s Degree in Tourism Management at Universidade Europeia?
You study strategic management, tourism planning, brand management, innovation in tourism products, consumption trends, financial analysis, data analysis and research methods. The programme also includes applied seminars, real case studies and optional units that allow you to tailor your learning path.
What makes this Master’s Degree in Tourism Management different?
This programme stands out for its strong practical orientation, strategic focus and academic flexibility. Learning is based on real-world projects, industry case studies and partnerships with leading tourism and hospitality organisations, preparing students for real professional challenges.
Who is the ideal student for a Master’s Degree in Tourism Management?
The ideal student is internationally minded, interested in tourism, hospitality, destination management and sustainable development. This master’s degree is suitable for graduates who aim to build global careers and want to develop managerial, analytical and leadership skills.
Is the Master’s Degree in Tourism Management taught in English?
Yes. The programme is fully taught in English, making it ideal for international students who do not speak Portuguese and want an English-taught master’s degree in Europe.
Does the programme include practical experience and industry exposure?
Yes. The programme has a strong applied focus, including case studies, applied projects, seminars and collaboration with industry partners such as MSC Cruises, Pestana Hotels, Airbnb and Turismo de Portugal.
Can I personalise my academic pathway during the programme?
Yes. Students can choose optional courses, pursue an internship, develop a dissertation or work on an applied project aligned with their individual career goals in tourism and hospitality management.
Does the Master’s Degree offer international mobility opportunities?
Yes. Students can participate in the Erasmus programme and complete a semester abroad at a partner institution, gaining international academic experience and strengthening intercultural and global management skills.
What career opportunities does this Master’s Degree prepare me for?
Students are prepared for international careers in tourism and hospitality management, destination management, hotel and resort operations, tourism consultancy, product development, strategic planning and applied research in tourism.